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Paul Ruark is Playing on the 4th of July

July 2nd, 2012

Maybe it’s the state of the economy, maybe it’s the tumultuous political goings on, or maybe I’m just getting older, but I’m having a hard time maintaining my sense of enthusiasm and patriotism this Independence day.  But regardless of my personal misgivings, our community is preparing to go ahead with area celebrations.  There are all the usual fourth, of July celebrations this year, Lindsey Field, Father Heart Ministries between Lindale and Van, the list is a long and familiar one. I’m not going to spend this article writing about all of them again this year. Instead I thought I’d play the publicist and help put the word out about an area musician I know, who’s performing in Edom over the fourth.

For those like me, who find themselves a bit disillusioned this year, an evening listening to local artist Paul Ruark may be just the encouragement needed to remind us of the reason we celebrate our national birthday. The show will be held just outside the dance hall in Edom, just past The Shed Café. (If my readers are unfamiliar with The Shed I invite them to read the proceeding article at http://www.tylertxdirectory.com/9529/the-shed-cafe-in-edom/ ). Paul’s set starts about six p.m. and goes until around ten. For those who have other plans for the fourth, but would like to attend a show, he’ll be playing at the Purple Pig, where he is a regular, on Friday night, starting and ending around the same times. For more info, search for “Rusty” Paul Ruark on Facebook, and hit “Like.”

Mark Zuckerberg’s Letter to Potential Investors

May 17th, 2012

Who said silly can’t be used in business writing?

On the evening of the Facebook IPO, Founder and CEO Mark Zuckerberg published the following letter to potential investors:

Dear Potential Investor:

For years, you’ve wasted your time on Facebook. Now here’s your chance to waste your money on it, too.

Tomorrow is Facebook’s IPO, and I know what some of you are thinking. How will Facebook be any different from the dot-com bubble of the early 2000’s?

For one thing, those bad dot-com stocks were all speculation and hype, and weren’t based on real businesses. Facebook, on the other hand, is based on a solid foundation of angry birds and imaginary sheep.

Second, Facebook is the most successful social network in the world, enabling millions to share information of no interest with people they barely know.

Third, every time someone clicks on a Facebook ad, Facebook makes money. And while no one has ever done this on purpose, millions have done it by mistake while drunk. We totally stole this idea from iTunes.

Finally, if you invest in Facebook, you’ll be far from alone. As a result of using Facebook for the past few years, over 900 million people in the world have suffered mild to moderate brain damage, impairing their ability to make reasoned judgments. These will be your fellow Facebook investors.

With your help, if all goes as planned tomorrow, Facebook’s IPO will net $100 billion. To put that number in context, it would take JP Morgan four or five trades to lose that much money.

One last thing: what will, I, Mark Zuckerberg, do with the $18 billion I’m expected to earn from Facebook’s IPO? Well, I’m considering buying Greece, but that would still leave me with $18 billion. LOL.

Friend me,

Mark

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Get Paid to Exercise, Yes Really!

February 27th, 2012

XTC Fitness launched a 12 week weight loss challenge that is probably about half way through by now and the winner gets a lot of cash.

Now for those who missed out on this opportunity and for those that are not members at XTC Fitness you can still get paid to workout.

Here is how this works. There is a gym mobile application called Gympact that pays you money for working out. Unfortunately it is only available for the iPhone at this time.

It may sound too good to be true but it is for real. What happens is that you setup an account with them and a part of that includes giving them your credit card information.

You set a number of days you plan on working out at your gym per week. Gympact asks you to check-in through their app when you go to your gym so they know you went.

This application basically helps to keep you accountable to your gym workout goals. If you fail to go to the gym the allotted number of days you set than you end up paying money instead of getting money.

If you workout everyday you promised Gympact will pay you for it.

So what you have is a pool of money from all those people that failed to workout. If you are good at sticking with your fitness goals you have one more reason to show up to the gym now.

If you have yet to find the best Tyler TX gym I would like to direct you to go by Tony Cruz XTC Fitness & Sports. This is a very large mega-gym in Tyler I visit 4 – 5 days a week.

XTC has over 80 group exercise classes a week and is sure to give you plenty of planned out reasons why you should come to the gym at almost any hour of the day.

Other fitness applications that reward you although not in cash like Gympact are: Earndit, Fitocracy, Switch2Health, and Nexercise.

Earndit is the closest to Gympact because you can win gift cards to retail stores. You can connect your RunKeeper or FitBit account to this app. To connect up you can simply login to the app using Twitter, Facebook, Google, OpenID, and others and start earning.

If you just like that motivation that comes from the praises of others than Fitocracy may be the app you need. This app is heavy on the gamified aspect of design. You get a combination of a game and social network that allows users to join groups and motivate one another in a contest of sorts where you earn many different coveted badges.

Switch2Health is like Earndit because it allows you to win gift cards. This app is also compatible with many different devices such as the iphone, Nike, Foursquare, and Android.

The last app I am aware of is called Nexercise. This app is an iphone fitness app with a lot of promises such as coupons but at this time only offers a gamified competitive fitness experience with other gym goers like the popular Foursquare check-in service. You can expect things like badges for reaching different fitness achievements.

Texas Biz Solutions, a Tyler Web Design and Web Marketing Company

September 27th, 2011

Texas Biz Solutions has an integrated approach to web design by including web marketing as a part of their overall strategy to offer value to the clients that choose them to be their web design company.

What this company does that sets them a part from the competition is search engine optimization work that involves four key things:

  •     Video Marketing
  •     Article Marketing
  •     Backlinking
  •     Social Media Marketing

A good website is a great thing to have but driving traffic to it is just as important. You can build a brand and traffic to your website by buying ad space on local Tyler TV stations and radio. With this media strategy you could expect to receive a couple hundred search visitors to your website daily from this exposure.

Some small local Tyler businesses simply do not have the budget to build their brand and business in this way and so this is why a web design company that offers search engine optimization and social media marketing is so important.

SEO and social media are your two biggest levers right now in marketing strictly through the internet. In some cases I have seen companies receive more traffic through Google plus, Facebook, and Twitter than through some very good SEO strategies.

If you are lost as to what SEO is it is simply this:

Getting your website to rank for keywords people type in search engines to buy the type of stuff your business sells. For instance, if you sell hand dryers for bathrooms you will typically not find this in a Lowes or Walmart. If someone were to type in a search engine “Tyler TX hand dryer equipment” you would want your hand dryer website to come up if that is what you sell.

An SEO company can offer an integrated approach of web design and on page and off page SEO that allows your companies most popular search terms to bring up your website when people type those terms in Google, Yahoo, or Bing.

By using a company that is good at both web design, user experience, SEO, and social media you can knock out several things at once while working with a limited budget.

You can learn more about Texas Biz Solutions by visiting their website here: http://texasbizsolutions.com/

Great Idea to Market Your Local Tyler Business

September 26th, 2011

If you have a local business in Tyler you have likely tried telling people about it on places like Facebook. You may have even created a Facebook page and possibly a Google AdWords campaign and linked them back to your website.

Many local businesses don’t even have a website but they have still managed to set up a Facebook page because it is really easy to do.

For those of you who have managed to do some of these above basic online marketing tasks I have a great idea to improve upon what you are already doing. Try adding an SMS marketing campaign to this.

What you do is keep on doing what you’re doing but setup a text message campaign with an SMS provider and then promote this in the same places you are now and beyond.

An SMS campaign is simply a way for your customers to sign up to receive text messages to their cell phone from your business.

You can than text your customers 4 – 5 times a month to come in to receive a special deal or value without necessarily offering huge profit squeezing discounts.

Think about it, these people have opted-in to your cell phone messaging list because they love what you sell. Simply text them about what they love and attach some extra value to it.

What has been shown statistically is that 20% of the people you text will respond to your offer which ends up giving you the biggest ROI than any other form of advertising.

Once you have your campaign setup here are some of the top places to promote your SMS campaign locally:

  • Facebook
  • Twitter
  • TV screens
  • Buttons
  • Radio advertisements
  • Craigslist
  • Website
  • T-Shirts
  • Billboard
  • Print advertisements
  • Business cards
  • TV advertisements
  • Receipts
  • Myspace
  • Blog
  • Brochures
  • Car/Bus
  • Stickers
  • Billboards
  • Email signature
  • The radio
  • Flyers
  • Picket signs
  • Email campaigns
  • Promotion products
  • Restaurant menus

Think of the response rate? Think of the ROI, think of the direct access you will have to local Tyler TX shoppers and your own customers eagerly waiting to come back in your doors to buy more of your product more frequently?

You can learn more about SMS marketing and SMS provider services by visiting this website: SMS Text Company