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Find or Refer a Contractor in Tyler

Tyler Real Estate Marketers Turn to YouTube

October 6th, 2011

I have been looking at Youtube lately to see how this website has influenced the local real estate industry in Tyler Texas. I have always thought that promoting homes for sale through video is one of the best ways to utilize Youtube for business purposes. Another good way to use Youtube is to promote cars for sale through the use of it. I have used Youtube to sell my car by videoing the car inside and out and revving the engine. I then placed the link to this video on Ebay and received over 10,000 unique views to my ebay listing. I had people calling everyday and had no problem selling it. Real estate offers a similar ability to promote a local real estate listing although you cannot ship a house out of state like you can a car so there will not be as many unique buyers. What you will find is that many people are trying to relocate from out of state or out of the city and may actually commit to buying a property without ever setting foot in it simply by looking at a detailed walk through video hosted on Youtube.

Below are the top Tyler Texas real estate agents and companies that use YouTube to promote their listings.

The Michael Tolbert YouTube Channel – The guy in Tyler Texas that is really killing it the most with YouTube real estate marketing you may have never even heard of before. His name is Michael Tolbert and works for Heritage Land Realty. He beats everyone in Tyler regarding total channel page views of 651 and 3,909 total video views. Several of his home for sale videos have over 100 views a piece. As I look through his home for sale videos I see these video view numbers per video, 179 views, 169 views, 158, 160, 123, 97, 95, 85, 82, 63. You can watch his most popular home for sale video below.

The Pamela Walters Group YouTube Channel This channel offers several referrals from happy customers and some questions about why you should choose The Pamela Walters Group for buying or selling a home in Tyler. This YouTube channel has 17 videos, 316 total channel views (which is simply the main page of their YouTube channel where all of their videos are listed). The channel views does not give a complete representation of how often their videos are watched but if you look at their total upload views they have had 1,154 total views on all their videos since their join date of Oct 21 2010. Below is one of the most popular videos on the channel.

The Beverly Rowe YouTube channel seems a little unvisited as they only have 73 channel views and 48 total upload views eve though the channel has been up since Sept 17 2009. This real estate agent could really use the help of someone skilled in promoting YouTube and getting more eyeballs on the channel. At this time her channel has two videos that are in a commercial slideshow format that show pictures of Tyler and Jacksonville with music and title text in the background. At the end of the video a call to action is made for people to call to speak with her about real estate needs. These commercials were likely done with some of the nifty slideshow movie creation services available on the internet such as Animoto. In order for her to get more viewers she should consider subscribing to related channels, becoming friends with people on YouTube and making more videos showing home walk throughs of houses she is trying to sell.

The Living in Tyler YouTube Channel is done by Jonathan Wolf who is a Remax real estate agent since 2002. His total Youtube channel page views is 165 and his total overall views of all his YouTube videos is 462. He has 12 videos in his channel and his most viewed video has over 100 views. The video is a walk through of the house both insde and out and gives a good indication of what the house is like if you were out of town and needed to shop over the internet. His channel was created September 20 2008.

The Bob Sells Tyler YouTube Channel is another local Tyler realtor marketing on YouTube. His channel was created June 24 2010 and his total channel views are 103 while is overall video views is 264. It appears he has only one video and it is of a house with a pool. He shows as having affiliations with Keller Williams Realty – TylerRE/MAX. His video is a nice walk through of the house with music, slideshow and call to action to call him at the end. I was able to get a real good feel for what the house is like in every room. This was a very nice $325,000 house for sale in Tyler.

The Russel Enright YouTube channel is one of the best ones I have seen although the views are about the same as the others. His most viewed video has 98 views and in total he has 18 videos on YouTube which is more than any of the other realtors. He uses a video service called Realbiz360 to do his home walk through tour videos. His top video was a Lake Palestine lot. He also has videos of homes for sale as well with comprehensive walk through. His channel page has 142 views and his total video views is 419 for all of his videos.

The REMAX Impact Realty YouTube Channel has 9 videos but in total these videos have been watched 32 times. Although the realtor has done a lot of video work they have failed to get the kind of exposure they need to their YouTube channel. Getting eyeballs to see a website or web page is not easy but it would help if this Youtuber spent more time subscribing and friending other local Tyler Youtuber’s as well as embedded these videos on their own website if they have not done this yet. Here is their most popular video of a home for sale walk through in Tyler with only 8 views.

The Burks Team YouTube channel has a pleasant blue background color and some high quality video customer referrals. Their channel is recent as having only been created since July 5th 2011. They have 26 channel views and 62 total views of all their videos. So far they have only uploaded 4 videos. Their most popular video referral has 23 views and is a review by Ruby. On a separate YouTube that does not appear to be controlled by the Burks Team there is the Glenn Beck endorsement of the Burks Team. I have included the Glenn Beck video as well below.

For great tips on how to use Youtube to promote your local Tyler TX business please read our YouTube tips article

Web Design with Marketing and Online Strategies a Key Consideration

September 8th, 2011

Local Tyler businesses have great web design companies to choose from in this area like Group M7 who you often hear on the radio and see featured on local news websites from the syndicated column at: http://www.mahfood.com/

There are other web hosting and web creation companies that do not advertise as much through the mediums of radio and billboards but are still quite good. One of the considerations to web design needs to look at not just the previous clients they have but what are they doing to keep up with where the internet is going. Consider that many websites get 80% or more of their traffic from search engines and social media without any advertising costs in traditional advertising channels.

It is always good to combine traditional forms of advertising like radio and billboard with newer forms like search engine and social media advertising but the whole process can seem a little confusing as to how it will all end up fitting together if this is new territory for you.

Fortunately there are benefits to going with web design companies that you don’t see on a billboard or hear on the radio simply because they get more than enough business from word of mouth. Web design companies that can take a company that was previously receiving no online leads and traffic to getting 100 targeted unique eyeballs a day are typical results rather than an off the wall fluke. These web design companies get all the referrals and work they need from happy clients referring their friends which is likely why you may have never heard of web design companies like (keep in mind some in this list are not that great):

http://futurelinemedia.com/ Scott Howard with Future Line Media offers some of the most modern, snazzy websites you will see which is showcased on his own company website. I know a few people who used Scott for their websites and each site I visit knocks my socks off. Scott offers a good price for what you get that you will find to be much cheaper than some of the more well known brands in town.

http://www.taabsink.com/ TAABS Ink is your one stop shop for your entire marketing, advertising and branding needs. One of the things they do is website design and they are very good at it. I have seen a few local Tyler sites they have done and all of them meet my standards for excellent creative work. Definitely keep TAABS in mind for a web design company to choose from.

http://texasbizsolutions.com/ These guys respond fast and offer integration with social media as a part of the web design process. I found them to be very accessible, easy to work with and they had several client sites in Tyler to show me from their portfolio of work.

http://www.vertstudios.com/ – Tried calling these guys but did not receive a call back and it’s going on a week now. Nothing wrong with a small web design company but a callback is the minimum I would ask.

http://www.spyderinternet.com/  – I have heard that their largest client is ETMC which apparently is going out of business. Not sure how many more clients they have than this. I created a paid listing on their awesome looking city portal at www.tyler.com but each time the listing has been screwed up. Right now it shows my number as 190-3484 which isn’t right and doesn’t even contain an area code. I also see no website link going to my website.

azaleahttp://www.azaleatech.com/ These guys were very professional on the phone and from what I understand they focus more on system admin and computer tech type stuff. The web design part of their business seems to be a less prominent part of their business model from my understanding. An interview with this company should help me understand if I have them right. They now have a physical place of business that is quite nice and located on Old Grande across from Citizens National Bank and Nutrition Destination.

http://www.silversoapmedia.com/ I called this company but have not heard back from them and it has been over a week. Not sure why I would want to use a company that cannot do a follow up. I was also not able to contact them at their place of business during regular business hours after 1:00 p.m.

http://www.sevenpoint.net/ I have not spoken to this company yet. I have seen their place of business over by the square and they are also known as ETV Software. One thing that is funny that I heard is that the person who started this business used to work at Group M7 and has named his business Seven Point? Why would you make your brand similar to an old employer?

http://www.cypressinteractive.com/ This company must be a pretty decent web design company as I have personally visited with the company they bought out, 3 Degree Media. The 3 Degree Media web design company were a group of professionals that seemed to be very good and efficient at web design and hosting. They offered a good price for the professional websites they designed for their clients. I am not sure what Cypress charges at this time.

http://www.ktravisj.com/ This site looks a little different only because the margins seem to be off on his website creations compared to the other companies in the list but he has a decent amount of clients in East Texas. One thing I keep hearing is that Travis is easy to get a hold of and is able to customize your site exactly how you want it. Travis gives his customers a lot of attention and strives to make each and every client happy. I have personally spoken with at least two of his clients that were very pleased with his work. Some of his sites look much better than the others so it could just be that some clients preferred margins one way while others liked the industry standard cut.

How many local Tyler businesses have experimented with all the forms of media? You might have spent $10,000 plus on things like billboards, print ads, TV, and radio only to find that radio might have been the only possible successful campaign and even that may have taken some time to see a return on investment?

Sometimes allowing a savvy web design and marketing company to produce an overall website and online strategy for your company is the number one way to capture that cheap low hanging fruit without spending the kind of money other forms of media require.

We recommend checking out a web design company like Texas Biz Solutions that has a dynamic approach that tackles the look and user experience of your website while also investing time into marketing the online visibility of that website on search engines and in social media channels. This type of approach insures that you come away with not only a website but traffic to that website that will pay for itself over and over again as new people visit your site searching for the services you offer.