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Advertising in Tyler Texas

August 13th, 2010

What’s the problem with Tyler area ad agencies? Our local ads have been nothing short of painful for years! Growing up my brothers and I often joked about starting our own ad agency, because honestly, how bad could we be? Clearly the bar had been set so low that failure seemed impossible. Both radio and television commercials are to blame by the way. And unfortunately the ads seem to be getting worse! A certain jeweler continues to produce ads that are condescending, sexist, unromantic and screechy, one local car dealer tries to double as a stand- up comedian and yuck it up with his employees while inviting his audience to the party / sale he’s throwing, and another sits around with his buddies and watches football games, making wise acre (and unfunny) remarks, while somehow promoting his car business. One of the worst is a new series being put on by a local mattress store. The business has created a new not so- superhero as a mascot, who’s powers and mission are vague at best, creepy at worst! The end of the commercial features the caped… uh crusader, or …salesman (I guess) standing atop the building, like Michael Scott poised to dive into a bouncy house. 

            Another annoyance is what these ads imply about East Texans. I’ll never forget the series of commercials put on by a local restaurant a few years back. It was run by a Tyler area buffet and portrayed its patrons as obese, bad tempered and rude. The ads went so far as to depict frenzied customers reaching for their, oh so desirable food, with bare hands and two fists! I don’t believe that this fine dining institution is still in business, so evidently there is such thing as cosmic justice. As bad as the terrible attempts at nostalgia and humor are, the dishonest gimmicks are just as bad. Who can forget the classic “key in the mail,” trick?  The local advertising in our otherwise fair city is enough to make me pine for the days of the inflatable Gorilla. Better yet, how about finding  the occasional retired Dallas Cowboy or Texas Ranger to endorse a product and maybe even show up to sign a few balls?! Now there’s an ad campaign I for one, would get behind. But maybe I have it all wrong. Maybe our problem is that there are no ad agencies and we’re just out there winging it! I hope that’s not the case. It would be sooo much more satisfying to be able to blame a particular institution. And I just really hope that we as East Texans are smarter and funnier than it appears. The upshot is this, if you’re about to create a new ad for whatever medium, please stop and consider the following questions: “Does this ad make me look foolish? Does this ad make my customers look foolish? Is my audience really going to find this ad as funny as I do? (I would also suggest getting an honest second and third opinion on this one). Please remember your audience! Inform us, don’t annoy us and we’ll patronize your business for years!

East Texas Symphony Orchestra

July 23rd, 2010

After a summer of investigating Tyler’s cultural events and institutions, I’m going to be forced to change my mind about the opportunities in our area. I’m beginning to think that those who complain about a lack things to do either have not looked very hard, or simply never take advantage of the existing activities. I’ve been told that many or most, of those who live in New York City, have never actually been to a Broadway play, or visited the many museums in town on the basis that those are tourist attractions. Most New Yorkers are simply too busy with the day to day business of life to mingle with the City’s visitors or take in opportunities that surround them all the time. Perhaps in a small way we Tylerites are the same way. Well, there is a particular series of concerts beginning this fall that I hope East Texans will take the opportunity to enjoy. It’s one of our greatest area traditions, and it’s beginning its sixty seventh season. Of course I’m referring to the East Texas Symphony Orchestra (ETSO).

            The ETSO was first formed in 1930, but took a fourteen year hiatus during the Second World War, and reopened again in 1950. It came to be known by its current name the East Texas Symphony Orchestra, in 1954. Over the years the Symphony has had tremendous community support. Financial support comes from the generosity of individuals in the community, corporate giving and local civic organizations. In a year of economic turmoil, the Symphony finds itself in greater need of financial contributions and has launched a public fund raising campaign to that end. As of the 1997- 98 season the Orchestra has performed largely at the Cowan Arts Center at the University of Texas at Tyler, but in the past some of the favorite performances were its concerts in the park.

            The 2010- 2011 concert series kicks off on September twenty- fifth with a performance by 2009 Van Cliburn Competition winner, Haochen Zhang. On December fourth, the ETSO partners with the Tyler Junior College, Academy of Dance to present Tchaikovsky’s Nutcracker. On January fifteenth, the East Texas Symphony Orchestra presents Disney in Concert, a performance of some of the production company’s best loved music. Finally, on April thirtieth the ETSO will say goodbye to music director and conductor, Per Brevig, with a performance entitled Bravo Brevig, featuring guest musicians, Elena Urioste and Derek Hawkes.

Season tickets and packages are on sale now. For more information or to make a donation to the East Texas Symphony Orchestra, visit their web site at http://www.etso.org/index.php. Or for reservations, call their office at 903-566-7424.      end_of_the_skype_highlighting

The Villages in Tyler Texas

June 15th, 2010

It was around eleven and I was sneaking back into my bedroom where my son happened to be sleeping. After an enjoyable night I knew I should take the opportunity to do some writing. Feeling guilty, I glanced at my computer, and watched as the pictures on my screen saver slid by. “I should write for awhile but… I’m so tired.” Ok so my fatigue won out and I went to bed. Now I’m struggling to remember all the things that were passing through my mind as I drifted off to sleep last night, and only half heartedly wishing I’d forced myself to start writing. While I realize how annoying their national ad campaign is, our local Villages resort is really incredible.

I remember some years ago it was just a few time share houses, a couple of pools and a boat ramp. But in the past few years in has grown into an exceptional place to stay or just visit and play. They now offer mini-golf, tennis, basketball, a great club house, several incredible swimming pools and even a series of indoor waterslides. (This short list doesn’t really scratch the surface of what’s available). Along Lake Palestine there are a series of beautiful condos. And the marina offers easy access for boaters and fisherman. One great feature of the resort is the easy availability they offer to the community. It’s not necessary to live within the park, or own a timeshare to take advantage of the opportunities they have. Memberships are certainly nice to have, but patrons can also pay a small admission fee to enjoy at least some of the amenities.

Last night my little boy and I joined members of my extended family on an outing to the Villages pool. He had a wonderful time, beyond what even I expected. He played in the children’s pool running in and out of the fountains and even swam around a bit with me in the deeper section. This is a terrific facility and a great way for East Texans, Tylerites, and out of towners to cool off. For those interested in the Tyler Villages, and the different activities available there, visit the web site at www.waterparkatthevillages.com, or for a clearer more user friendly list of what’s offered (at least that’s what I thought), as well as other attractions in our area, go to www.silverleafresorts.com/resorts/the-villages. For more information on summer events and points of interest in and around Tyler continue to consult the business news section of this site.

The Annual Parade of Homes

June 9th, 2010

In case you live in a bubble, and have yet to see the signs all around Tyler this week, The annual Parade of Homes is about to start again in our area. Every year for fifty seven years now the Parade of homes puts newly built or remodeled houses on display for East Texans. Of course the houses open for display are generally up- scale and therefore more expensive residences.  Brought to you by Sherwin Williams and the Tyler Area Builders Association, Tyler’s parade of homes begins today, June fifth and runs through the fifteenth. Of the twenty eight homes on display this year half have already been sold. This year’s parade takes the visitor all over East Texas, from Lindale, to Chandler to Tyler, Whitehouse, and Flint, even all the way out to Bullard.  Each year a part of the proceeds for the event are given to a local charity. The recipient of this year’s donation will be the Azleway Boys’ Home and Breckenridge Village, in Tyler.

The question for the average East Texan becomes, is this really an event I’ll enjoy, or is it merely for those in real-estate or with the income to potentially invest in a more high- end pricey home? The answer is no; for the person who enjoys watching HGTV, (Home and Garden Television) or any of the plethora of home design or home decorating shows on TLC (The Learning Channel), or DIY Network (Do It Yourself), this is a do not miss event! For those people, and I am nominally one of them, the trick seems to be to hit the high points, by which I mean the bigger more expensive homes. Forgive the crude metaphor, but a friend of mine calls this house pornography. It’s for most of us, an unrealistic picture of the ideal home and life, with all kinds of superficial extras that don’t really matter, although it’s fun to imagine owning them.

For those who are actually interested in building or otherwise investing in more moderately priced real-estate, the tour has a number of more realistic designs and models on display in order to offer ideas and inspiration to the visitor. And keep in mind by the way that in comparison to the rest of the country, the Texas real-estate market is relatively healthy. So my advice overall is simply this, leave your own vanity and materialist impulses at the door as much as possible, then go window shopping. Enjoy the larger display homes like you would a museum; and then return home to your average Tyler area residence grateful for your own blessings and for the fact that you don’t have to pay the mortgage on those overpriced models you just visited. With that in mind you may sleep better.

For more information of the Tyler area Parade of Homes, and the Tyler Builder’s Association, go to their website at www.tylerareabuilders.com, or http://www.tylerareabuilders.com/whats-happening/parade-of-homes.html.

Cultural Institutions and Events in Tyler Texas

May 19th, 2010

The Tyler and East Texas area are often criticized for a perceived lack of culture or cultural events. This point of criticism is only partially true. With the city growing more and more all the time, new events and institutions geared to changing this perception are opening every day. For those interested in expanding our area’s horizons, here are a couple of opportunities to aid to our local cultural awareness.

The American Freedom Museum at the Brook Hill School

The Brook Hill School has been open for nearly fourteen years now. In that time the school has worked to build a reputation as a premier preparatory academy that not only offers its students an excellent education, but contributes to the betterment to the overall East Texas community. One such example is The American Freedom Museum, located on their campus in Bullard. The museum opened to the public earlier this month and is so much more than just an amateur collection of charts and artifacts! It is an actual historical museum with exhibits that would make any university proud. The Hall of Presidents, features documents signed by each of our nation’s Presidents. The Hall of Freedom contains historical artifacts from all of our nation’s wars and conflicts, including period uniforms, flags and weapons. There are even aircraft and other vehicles from both the Second World War and the Vietnam War, on display. The purpose of the institution is to inspire both students and the public at large, as well as to honor Americans veterans from all our wars. A visit here would provide a wonderful learning opportunity for East Texans this summer. For more information on either the school or the museum contact their office at (903)894-5000. Also look for the article entitled Classical Education and Christian Character located elsewhere on this site.

As a side note the school will be running its summer athletic camps from the end of June through July. The camps cover most area sports including Basketball, Baseball, Football, Soccer, Dance and Drill, general conditioning and a number of others. See their website for times and options. www.brookhill.org/summercamps.html.

The Historical Aviation Memorial Museum

Another opportunity for summer learning is the Historical Aviation Memorial Museum, located in the old Tyler Pounds Field Terminal in Tyler. The Aviation Museum is a great local institution that will fascinate kids and adults alike. It covers the history of aviation and even space travel, from all periods of history. In doors are models, maps and uniforms from air forces and air transportation the world over. Out doors are restored military aircraft from several historical periods. The museum also owns three additional airplanes which are currently not on general display and is in the process of restoring a couple others. The museum is scheduled to hold an Aviation Camp from June ninth through the twelfth, from ten am to three pm, and a static air show display on July third from ten am to five pm. For more information on the museum and other upcoming events visit their website at www.tylerhamm.org, or look for the article entitled World history is down the street, located elsewhere on this site.

The Tyler Oil Palace

While I admit the venue is not great, the Tyler Oil Palace has maintained an interesting slate of events lately. This summer the agenda continues to move forward with an appearance by legendary country western artist George Jones on June nineteenth, followed by political rock star Sara Palin on June twenty sixth, and a visit from the Shrine Circus on September fourth, fifth, and sixth. While I concede that not all of these necessarily constitute culturally enriching events, visits from national figures like Palin, (and Glen Beck who visited last month), definitely help to put our fair city on the map. For more info on the Oil Palace or on upcoming events go to the website at www.oilpalace.com, or see my recent article entitled Glenn Beck comes to Tyler, also located on this site.