Energy Jewelry Snake Oil or Miracle?

by admin on September 12, 2010

in Uncategorized

Cie Aura

Cie Aura

I have been amazed, and admittedly annoyed by the energy bracelet scam. It seems every few months some ugly new jewelry product is unveiled that promises to in some way harmonize the energy of the wearer, and promote greater balance, increased energy, a generally more tranquil mind, and so forth and so on. Actually, one reviewer I read made an excellent point. The advertisers don’t promise those results directly, but instead promise to inspire those results! I watched a lot of promo vids for these things on YouTube. Eventually I had to stop for a couple of reasons. First off, I actually do have a life. Secondly, I was starting to become annoyed by the research subjects and lastly, and most importantly, the demos are all the same! Evidently these energy jewelers are at least partially multi- level managed. The vids all featured some salesmen who had set up a both at some job fair or other, performing ridiculous and absurd balance tests on passersby.

Magnetic Bracelets

Magnetic Bracelets

I found about five different companies producing energy jewelry, or at least five different names for the same company. In addition to a bracelet and necklace, one company offered holographic stickers (Cia Aura) it claimed possessed some kind of magnetic charge. These are supposedly a favorite of surfers who stick them to either end of their boards to help improve their balance. Allegedly the water passing over the stickers recharges their energy. I understand aspiring golfers are also partial to this product. As I watched these compelling infomercials my next question became: Do people really buy these things?! While researching for this article I did find comments by supposedly satisfied customers defending the products, but of course I have no way knowing that they didn’t work for one of the companies marketing the stuff. Patrons claimed results like increased energy and the disappearance of aches and pains. Certainly the degree to which they did experience a change can be chalked up to the placebo effect. Thanks but I think I’d rather take my chances with a television faith healer! As silly as I find the Snuggy, I’m pretty sure it probably does what the ads say it does; keep the wearer warm, and allow him or her to move their arms freely. I do not however come anywhere near believing any of the claims made by the energy jewelers. If you’re looking for an energy boost, greater balance or a sense of well being I suggest trying an energy drink, vitamin supplement and regular church attendance. I’m sure you’ll be amazed by the results!

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