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Find or Refer a Contractor in Tyler

A Large Bookseller With Local Appeal

January 8th, 2010

While the Barnes and Noble chain is often seen as the Walmart of the bookselling world, the benefits of having one in Tyler are innumerable. Even though B&N is far from a local business, it has become something of a social and cultural center here. Not only does the store boast thousands of titles for sale, but since its opening, countless musical presentations, author signings, and other events have taken place within its doors.

The Starbucks café has served as a meeting place for book clubs, chess players, church groups, and even the occasional college student cramming over a cup of Joe. Sometimes it’s a place for prearranged meetings, and sometimes it’s just a place to kill time. And who can resist wandering the book filled aisles looking for nothing in particular, but finding some volume we can’t live without.

On-line booksellers like Amazon.com or even Barnes&Noble.com and others are useful tools for locating those hard to find or out of print books. But they cannot replace the bookstore experience. It is one of the pleasures of life to sit on the floor and read the first couple chapters of a book before deciding whether or not to make the purchase. And unlike electronic books, a hard copy will never crash or freeze up.
 
The sympathies of a literary purest aside, the book store turns a tidy profit, both for the company and the community, and with a sizable staff employed there a certain amount of the dollars do stay in Tyler. So even though our neighbor B&N isn’t company headquarters, and its not a mom & pop style business it is nevertheless a staple of our local community, one we are fortunate to have.

Choices Among Tyler Texas Newspaper and News Sources

November 17th, 2009

Local Tyler News Sources Top 6 List

Since the physical form of “the paper” is almost not relevant anymore I have listed the top Tyler Texas news sources in our city below. You may click on the links below and read the latest news stories in Tyler from any of these news organizations.

Why Has The Physical Newspaper Lost Its Appeal?

In Tyler Texas you have several different avenues to consider when picking your news source. My generation for the most part will not subscribe to a newspaper as we get our news from Google, Drudgereport, Fox News, or some of the other liberal media sources out there owned by the government. A newspaper is still a great thing and has a nostalgic place in my heart but not enough to want to pay a monthly subscription fee. 

Tyler Paper

Tyler Paper

 Maybe once a year I might break down and buy a Tyler newspaper but that is on very rare occassions. I do however have a great idea for the Tyler Texas newspaper in helping with building up their newspaper subscriptions back to where they once were. Has anyone reading this ever heard of the Amazon Kindle or the latest new device, the Apple tablet? The Kindle is basically a hardware device that can load electronic books onto it and many believe the Apple tablet is going to popularize devices like the Kindle. A Tyler TX newspaper could offer the Apple Tablet or Kindle for free or at a discount to all their current subscribers and save money on printing and delivery. The monthly subscription could still be in place but instead of delivering a physical newspaper a Tyler Texas resident simply needs to download the latest epaper onto their Apple tablet or Kindle device.

The Apple tablet is getting a lot of buzz from many newspaper companies as they attempt to revitalize their subscription services that have dwindled down to practically nothing. I think people in Tyler TX would be more excited about an Apple Tablet than a Kindle device I think exploring this new technology with the rest of the newspaper industry would be worth it for the Tyler Paper.

Using The Kindle As A Newspaper Reader

The Kindle is one of the simplest electronic devices out there and much easier to use and master compared to a personal computer or laptop. If the Tyler Texas newspaper were to implement their paper on a subscription basis through an Apple tablet or Kindle ebook reader I would personally be more likely to subscribe to it. 

KLTV Tyler TX

KLTV Tyler TX

 People would be able to buy and download ebooks onto the Kindle as well as read the newspaper. The incentive would be in having a free Kindle or discounted Apple Tablet that could double as a reader for Amazon books you buy. Paper subscriptions would increase and the newspaper would arise to the digital age a little later but not too late.

Newspaper Marketing Companies Should Be Used By Tyler Texas Newspaper Companies

There are newspaper marketing companies out there that could setup the Tyler Texas newspaper with a way to implement something like this. I think it would be a great benefit to old and new newspaper readers. It would probably be cost efficient to even have newspaper workers offer to come into the homes of those who would like a tutorial in how to use the Apple Tablet or Kindle to read the paper. Considering that one tutorial would get someone started in never having to wait for physically delivery of the paper again I think it is a win win.