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Brookshire’s Fresh, A Skeptic’s Take

April 20th, 2011

Fresh by Brookshires Grocery Store

Fresh Bakery

Electric Vehicle Courtesy Charging in Tyler

It’s Holy Week / Passover again, and again I found myself preparing for an annual Seder meal at my local church, and no I’m not Jewish, neither mainstream nor messianic. (Not that there’s anything wrong with that, if that’s who you are… Judaism is a beautiful faith, I just happen to be Catholic).

As part of my responsibilities for the evening, I brought the matzos. Now to say that I “brought” it, is a grossly unemphatic way of describing the end result of a search that actually took me to groceries all over the city. Too wordy? I looked high and low and could find only one place that carried it this year. The Brookshire’s Empire’s version of the Death Star, Fresh!

I guess it’s the natural cynic in me that wanted to dislike the store before even setting foot in the building. It’s just too trendy, just another place for the Tyler’s glitterati to see and be seen even while doing such mundane things as shopping for food for the week. I guess a part of me recoils at the notion of slots for plug in cars and food that’s in some way sanctified given the lack of chemicals to keep the bugs off them.

I don’t resent anyone their food choices I just find it obnoxious that Tylerites are only now deemed progressive and enlightened enough to shop at such a socially conscious store like Fresh! I entered the temple reverently from the side entrance, dipping my finger carefully in the proffered holy water and making the sign of the cross… ok not really. But I did try some of the sample fruit set out for customers, and you know what? I must concede, it was quite good. The store is huge, and I didn’t venture into the deeper inner portion, but contented myself to peruse the food court area.

The store was very busy as it is apparently becoming a popular lunch stop and meeting place for those who work in the area. At the end of the day I was at least partially won over by the new megalith. The food that I sampled was good, the selection was enormous, and the prices, while not exactly cheap, are certainly not outrageous. Visits to the store are more of an event; especially since customers are permitted to purchase and consume wine and beer on location. So why the hesitation? First off the name, “Fresh!” I find it hard to utter the words; “What to go to Fresh?” or how about “I was at Fresh this afternoon…”

The other issue I have is equally subjective. For me it’s kind of a ways out. If I lived closer I would possibly shop there more often but as it is, my visits will probably be limited to once a month or so.

Putting “Fresh” up against Wal-Mart or the other Brookshire’s locations is tough. The selection is really very good. The product is more high end and thus costs a bit more, and the environment is more social. All in all, I must confess, it’s a pretty neat store. But don’t expect me to start recycling or driving a hybrid in order to fit in there!

Tyler Cattle Barons Gala

June 1st, 2010

As the summer kicks off, the American Cancer Society (ACS), is kicking off its national gala season. All over the country this summer they will be holding balls, auctions and soirées to raise money for cancer research and education. Each community that holds an event picks a theme that reflects its local culture. There are luaus, crawfish boils and costume parties. Some events are formal, while others are more casual.

Every year, for twenty three years now, the ACS puts on the Tyler Cattle Barons Gala. The event has become a prestigious function in Tyler TX, one attended by much of the area glitterati. The evening’s agenda includes a silent auction, with merchandise donated by area businesses and individuals, and a concert. This year air conditioned tents will be available for those looking to duck out of the heat for a while. Previous year’s musical guests include some pretty impressive names, including Miranda Lambert, Randy Travis and Jack Ingram. This year’s musical guest is country music star Lee Ann Womack.  The Tyler Gala is the third largest of its type in Texas and is widely considered one of the best

The event will be held on June twelfth at the new Park of East Texas, also the future home of the East Texas State Fair. Tickets to the Gala are not cheap, although the proceeds go to a great cause. A pair of general admission tickets will run three hundred fifty dollars. For those who can afford them the barons couple tickets are six hundred and include early entrance to a reception with an open bar and food catered by Eddie Deen. Dress is said to include “Pearlsnap Shirts and Cowboy Boots.” For a more complete list of ticket prices, or to donate to the American Cancer Society visit the following webpage:  http://main.acsevents.org/site/TR/Gala/GalaFY10HighPlains?pg=entry&fr_id=24934. For more information on the Park of East Texas go to www.parkofeasttexas.com.

Glenn Beck Comes to Tyler

April 26th, 2010

On Saturday the 24th of April, Tyler, Texas played host to one of the leading voices in the contemporary American media. Glenn Beck is now widely considered one of the leaders of the new conservative surge in America. He is a radio and television host who champions traditional values, and opposes the march of progressive socialism in American government. While talk radio has become a game changer in American politics, Glenn’s show is less likely to appeal to policy wonks and political junkies. He generally has a larger more philosophical approach to the nation’s problems. The event was sponsored by Glen’s local radio affiliate KTBB AM 600.

Overall, the Oil Palace in Tyler is not a great venue. The chairs were too tightly packed together and a local musician played what sounded like the same song three times over but I can’t be sure, due to the fact that the sound system was in and out initially. The audio problems were eventually fixed before the proceedings were seriously underway however. The first thirty minutes or so consisted of patriotic music, and short introductions. State Rep. Leo Berman spoke first, stoking the crowd’s patriotic fires when he promised to work toward state legislation similar to that of Arizona, requiring any presidential candidate to demonstrate that he (or she), is constitutionally eligible to hold the office. Congressman, Louis Gomert, talked about his opposition to the stimulus and health care bills, and Governor Rick Perry spoke passionately about state’s rights and politically resisting the overreaching power of the Federal government. Mr. Beck’s relaxed almost subdued presentation contrasted sharply with the more electric stump speech given by the governor.

Despite the presence of the area glitterati, what happened at Tyler’s Oil Palace last night was not a campaign rally, or a meeting of activists. It was more like a lecture, of the kind that ought to be taking place on our college campuses. Mr. Beck, his tone passionate but thoughtful, took the audience on a walk through America’s providential history. He emphasized the difference between American individualism or individual liberty, and European group think, or socialization. As a semi-regular listener to Glenn’s show even I was surprised by his tone and content. Mr. Beck is not the fire-brand propagandist that his opponents claim. He is a thoughtful well read man, more concerned with principles than political issues.

The evening’s tone was nearly religious in the best sense of the word. Speaker after speaker emphasized the country’s need to restore its religious foundation. Glenn stated repeatedly that America was in need of revival. Even with the religious tenor, there was no hint of sectarian differences, or any trace of discrimination of any kind, just a group of Texans and Americans with the desire to remember who they were and to try to become that again.

Events like Mr. Beck’s visit, (or Sean Hannity’s last summer for that matter), are good for East Texas. They bring dollars and attention to our region. But beyond that they are good for traditional, conservative Americans who want to contribute to the nation’s restoration. Having guests like these men helps to connect Tylerites to national events. I for one am very grateful to KTBB for sponsoring these kinds of local programs. For more information on AM 600, go to www.ktbb.com. Readers can also search this site for the title “National Politics and Local Coverage.” To find out more about Glen Beck visit his site first at www.glennbeck.com.